Welcome to Part 2 of The Attention Series. This series articulates the growing attention problem, discusses how brands are contributing to or solving the challenge via the Metaverse and provides thoughts and a blueprint on the way to win as you bring the Metaverse into your brand strategy. …

A friend recently sent me an article from the Guardian. The headline was startling but effective. It read, Your attention didn’t collapse. It was stolen. (The Guardian) It’s a compelling statement, and a true one at that. As a society, it seems we’ve completely lost our ability to focus on…

Living in Atlanta, the CDC has always been an institution of pride. If you met someone at a party and they told you they worked there, the statement would be met with responses like, “oh wow,” and “your mom must be really proud.” Now however, maybe not so much. In…

How Older Mediums Revitalized This Year It was around the fall of 2020 when I realized our household was receiving copious amounts of direct mail catalogues. My husband and I found ourselves flipping through them at the kitchen island while dinner cooked most nights. They drove us to consider and purchase from new brands. This was…